Using social media as an affiliate isn’t mandatory, but picking one or two platforms to grow your brand can significantly increase your online presence. Over time, that’ll lead to more traffic and, ultimately, more clicks and conversions across your partner’s sportsbooks and casinos.
Paid social media campaigns are something worth considering alongside your organic content. However, you need to ask yourself several questions before launching paid social campaigns and we’ve listed four of the most important things to consider below.
Who is your audience?
Before you begin creating your copy, you must know which audience you’re trying to reach with your paid social media ads. Different online segments and communities will interact with your ads in their own unique way, and some might choose to ignore it altogether.
Audience segmentation gives you the power to tap into potential audiences you never previously reached. But when done incorrectly, you can waste a lot of money if you don’t achieve your campaign’s objectives (more on that later).
How much money can you afford to spend?
One great thing about paid social media is that it’s relatively accessible and cost-effective. Compared to many forms of advertising, social media doesn’t have to be anywhere near as expensive. But at the same time, it can be – if you’ve got the budget for this.
When setting up your social media campaign, you should think about how much you’re willing to spend. If you’re putting together your first ad, consider trying something small; if it works, you can always increase the budget at a later date.
What are your campaign goals?
Your campaign objectives are just as important as your audience. If you don’t know what you want to achieve from paid social media advertising, your content will look directionless and you won’t attract the right audience.
Before putting together your copy, and prior to determining your audience, it’s critical that you define your objectives. Below are three of the most common objectives:
- Generate more leads;
- Grow your social media following;
- Sell ad space on your website.
Once you know your campaign goals, every question in this article will be much easier to answer.
Which platforms will you use?
Saying that you’re running a paid social media campaign is great, but it’s also important to remember that the term “social media” is pretty broad. Before sharing your ads, you must think about the tools you want to use.
How do you figure this out? Easy; look where your audience is. You can use several tools for social listening, such as Sprout Social. However, you can also go through your mentions and engagements on each platform.
Once you’ve decided which social media platforms you’ll use, you can determine the type of campaign you’ll run – such as pay-per-click (PPC) or cost-per-mille (CPM).