Using social media as an affiliate isn’t mandatory, but picking one or two platforms to grow your brand can significantly increase your online presence. Over time, that’ll lead to more traffic and, ultimately, more clicks and conversions across your partner’s sportsbooks and casinos.  Paid social media campaigns are something worth considering alongside your organic content....

With more and more affiliates in many online casino niches these days, an organic strategy can only take you so far on its own. As a result, paid media has become more popular and essential in equal measure – and many websites use pay-per-click (PPC) campaigns to reach their desired audience.  But what is PPC,...

The affiliate marketing industry is fiercely competitive and especially for those in the online sports betting and iGaming spaces.  Where once affiliates could build a basic site, write SEO optimized content and then sit back and relax as site victors would flood in, today affiliates must be highly skilled marketers if they are to stand...